The importance of digging deeper in customer behavior


Blog article

We say A. We do B. Numeral scientists (e.g. Freud) believe 95% of our daily decisions are made by our subconscious mind and the remaining 5% by our conscious, extrinsic motivational system. That makes sense, because if we didn’t have an autopilot for our daily actions life would be hard and painful. For example: if […]

August 19, 2017

The elderly: old but not forgotten


Blog article

Almost all organisations I work for and visit, view the millennials as one of the most challenging, interesting customer segments to address. Especially within the Financial service industry, the ‘holy grail’ seems to be attracting (and retaining) this group of people, born between 1984 and 2000. However, let’s not forget the ever growing, booming elderly […]

August 18, 2017

We are funny creatures


Brand & Product innovation, Product design

We put clocks in our mobile phones, so we didn’t need to look at watches. Now put we put mobile phones in our watches, so we don’t need to look at mobile phones. – reddit.com user We’re funny creatures. Loved this quote I found on Reddit. What does this tell us? That our needs are shifting? […]

August 18, 2017