There is no such thing as Free Pizza.


Blog article

Luring people to your store with misleading texts. That’s how 99% of marketing is done, unfortunately. Promising high speed, unlimited internet access, an unbreakable telephone, a eco-friendly diesel car, a sustainable risk-free mortgage, ‘real’ sustainable coffee beans, an authentic Gucci bag, the best hospital care in the country, an all-covering insurance policy, zero sugar cola, […]

June 19, 2018

Finding the purple cow: the wildcard to success


Blog article

Seth Godin is one of my all time heros. The way he explains marketing, the success of value propositions, how to engage with customers and other topics, really keep me on the edge of my seat (metaphorically and literally). He has written a book called: The Purple Cow, which basically speaks about the importance of […]

June 3, 2018

Google’s micro-moments and how to make use of them


Blog article

Micro-moments. A term first coined by Google, which expresses 4 ‘game changing moments that really matter’. They are: For Google and other organizations, these 4 moments are key in the shopping journey. Understanding them and anticipating them, will result in better mobile conversions (up to 29% more) and overall more brand engagement (being ‘more relevant’ for your […]

February 17, 2018

Customer journey: make it stick


Blog article

Customer journey mapping is well-known tool to identify and visualize the experience a given customer/user has with your brand. As businesses want increase their presence and relevance in customer’s lives, they look for ways to extend the journey to stay top-of-mind and create the ‘stickiness factor’: how can we get engaged customers that keep returning […]

August 18, 2017