There is no such thing as Free Pizza.


Blog article

Luring people to your store with misleading texts. That’s how 99% of marketing is done, unfortunately. Promising high speed, unlimited internet access, an unbreakable telephone, a eco-friendly diesel car, a sustainable risk-free mortgage, ‘real’ sustainable coffee beans, an authentic Gucci bag, the best hospital care in the country, an all-covering insurance policy, zero sugar cola, […]

June 19, 2018

Nudging: making tax payers actually pay


Blog article

A while ago I was tipped of a podcast by the every brilliant guys of Freakonomics, titled: ‘Fighting poverty with actual evidence’. It’s a great podcast about how people can be psychologically incentivized to change behavior and make more sustainable financial decisions (which is a big problem – globally and more specifically in the US and […]

March 26, 2018

Putting the Brand back in the Design Thinking process


Blog article

You are your brand. Just as ‘we are our brain’, companies ‘are their brand’. It defines why they exist, why they do what they do and what distinguishes them from competition. The often quoted Simon Sinek framework of the ‘why, how and what‘ is a perfect way to answer the question: ‘why are we doing […]

March 13, 2018

Google’s micro-moments and how to make use of them


Blog article

Micro-moments. A term first coined by Google, which expresses 4 ‘game changing moments that really matter’. They are: For Google and other organizations, these 4 moments are key in the shopping journey. Understanding them and anticipating them, will result in better mobile conversions (up to 29% more) and overall more brand engagement (being ‘more relevant’ for your […]

February 17, 2018

Be consistent in your experience, but stay true to your brand


Blog article

A US Verizon user got 53 hardcopy mails from Verizon, thanking him for choosing eco-friendly, paperless e-billing (!). Not only is this super, super ironic, it’s also very inconsistent from a customer journey-design perspective. Let’s talk a bit about consistency in designing experiences. McKinsey had a very good article back in 2014, about the notion […]

November 28, 2017