Nudging: making tax payers actually pay


Blog article

A while ago I was tipped of a podcast by the every brilliant guys of Freakonomics, titled: ‘Fighting poverty with actual evidence’. It’s a great podcast about how people can be psychologically incentivized to change behavior and make more sustainable financial decisions (which is a big problem – globally and more specifically in the US and […]

March 26, 2018

Putting the Brand back in the Design Thinking process


Blog article

You are your brand. Just as ‘we are our brain’, companies ‘are their brand’. It defines why they exist, why they do what they do and what distinguishes them from competition. The often quoted Simon Sinek framework of the ‘why, how and what‘ is a perfect way to answer the question: ‘why are we doing […]

March 13, 2018

Google’s micro-moments and how to make use of them


Blog article

Micro-moments. A term first coined by Google, which expresses 4 ‘game changing moments that really matter’. They are: For Google and other organizations, these 4 moments are key in the shopping journey. Understanding them and anticipating them, will result in better mobile conversions (up to 29% more) and overall more brand engagement (being ‘more relevant’ for your […]

February 17, 2018

Be consistent in your experience, but stay true to your brand


Blog article

A US Verizon user got 53 hardcopy mails from Verizon, thanking him for choosing eco-friendly, paperless e-billing (!). Not only is this super, super ironic, it’s also very inconsistent from a customer journey-design perspective. Let’s talk a bit about consistency in designing experiences. McKinsey had a very good article back in 2014, about the notion […]

November 28, 2017

We are funny creatures


Brand & Product innovation, Product design

We put clocks in our mobile phones, so we didn’t need to look at watches. Now put we put mobile phones in our watches, so we don’t need to look at mobile phones. – reddit.com user We’re funny creatures. Loved this quote I found on Reddit. What does this tell us? That our needs are shifting? […]

August 18, 2017

Customer journey: make it stick


Blog article

Customer journey mapping is well-known tool to identify and visualize the experience a given customer/user has with your brand. As businesses want increase their presence and relevance in customer’s lives, they look for ways to extend the journey to stay top-of-mind and create the ‘stickiness factor’: how can we get engaged customers that keep returning […]

August 18, 2017

What do cool brands have in common?


Brand & Product innovation

Click to enlarge Have a look at the image above. This is the result of a fairly recent study carried out under 1,100 teens. Apart from the fact that Google scores incredibly high with 2 (!) of their brands, what are some other aspects that connects the highest ranked companies? If we take a closer look, […]

August 17, 2017