The Equifax hack: how chatbots finally have an added value to our lives.


Blog article, Brand & Product innovation

For long now, chatbots have been generating weird, non-relevant answers. Of course there are also good examples of how chatbots can improve your life: Aeromexico has implemented a chatbot (and very recently also integrated full Whatsapp support) that works well and have gained worldwide appraisal for its performance. However, in general, chatbots don’t seem to […]

September 14, 2017

Productized Services & Servitized Products


Blog article, Brand & Product innovation

We live in interesting times. We’re on the crossroads of having experienced a product economy that is now transitioning to a service or experience economy. Technology and internet specifically, enable us to be constantly connected, whenever, wherever. This works as a great catalyst for generating better digital services, whether it’s found in online banking, booking […]

August 18, 2017

Desirable, Feasible and Viable: three important lenses


Blog article

The ‘balanced breakthrough model‘ (above), is an innovation model that I often show to clients and colleagues, because it provides a lot of clarity on how to ‘view’ a given project/design challenge. If you consider your project through these three lenses, you get an immediate sense of what’s important: Desirable: how can we create an […]

August 18, 2017