Desirable, Feasible and Viable: three important lenses


Blog article

The ‘balanced breakthrough model‘ (above), is an innovation model that I often show to clients and colleagues, because it provides a lot of clarity on how to ‘view’ a given project/design challenge. If you consider your project through these three lenses, you get an immediate sense of what’s important: Desirable: how can we create an […]

August 18, 2017