Power of visual: Rabobanks architecture as scale-model


Blog article

One of the main pillars in design thinking and service design is the notion of ‘making things visual‘. This includes visualizing ideas and concepts to get a deeper, more valuable discussion by means of drawings, icons and diagrams. Additionally, it includes prototyping and creating low-fidelity representations for concepts, helping in testing and validating hypotheses. Rabobank’s real-life […]

May 8, 2018

The Subtle art of not giving a f*ck


Blog article

I saw this cute girl sitting in a mall in Mexico City. She’s apparently learning about ‘the art of not giving a f*ck’, judging from her book cover. So she’s learning how to not give a fuck in subtle way, all while she is actually not giving a fuck what anyone else is thinking about […]

April 9, 2018

Identibot: combining AI and AR to create the future of shopping


Blog article

This post was written for Deloitte Digital Mexico, as part of an internal hackathon held in January, 2018 —————– In January, we organized a hackathon in Deloitte Digital to explore the vast possibilities of artificial intelligence and augmented reality to tackle a business challenge. The challenge In today’s world, there are many new products and […]

January 17, 2018

The Equifax hack: how chatbots finally have an added value to our lives.


Blog article, Brand & Product innovation

For long now, chatbots have been generating weird, non-relevant answers. Of course there are also good examples of how chatbots can improve your life: Aeromexico has implemented a chatbot (and very recently also integrated full Whatsapp support) that works well and have gained worldwide appraisal for its performance. However, in general, chatbots don’t seem to […]

September 14, 2017

Productized Services & Servitized Products


Blog article, Brand & Product innovation

We live in interesting times. We’re on the crossroads of having experienced a product economy that is now transitioning to a service or experience economy. Technology and internet specifically, enable us to be constantly connected, whenever, wherever. This works as a great catalyst for generating better digital services, whether it’s found in online banking, booking […]

August 18, 2017