Finding the purple cow: the wildcard to success


Blog article

Seth Godin is one of my all time heros. The way he explains marketing, the success of value propositions, how to engage with customers and other topics, really keep me on the edge of my seat (metaphorically and literally). He has written a book called: The Purple Cow, which basically speaks about the importance of […]

June 3, 2018

Google’s micro-moments and how to make use of them


Blog article

Micro-moments. A term first coined by Google, which expresses 4 ‘game changing moments that really matter’. They are: For Google and other organizations, these 4 moments are key in the shopping journey. Understanding them and anticipating them, will result in better mobile conversions (up to 29% more) and overall more brand engagement (being ‘more relevant’ for your […]

February 17, 2018

Identibot: combining AI and AR to create the future of shopping


Blog article

This post was written for Deloitte Digital Mexico, as part of an internal hackathon held in January, 2018 —————– In January, we organized a hackathon in Deloitte Digital to explore the vast possibilities of artificial intelligence and augmented reality to tackle a business challenge. The challenge In today’s world, there are many new products and […]

January 17, 2018

3 Reasons why Chatbots and Web Apps are the future


Blog article

In today’s digital ecosystem, you have a variety of options when launching a new digital solution. Depending on the audience, goal of your service and budget, you’ll have to make decisions around which ‘wrapper’ to use: will it be a native application? A webapp? A chatbot on a messaging platform like Facebook Messenger? Or maybe […]

December 26, 2017

Emoticons: Which one is the American and which the Japanese?


Blog article

I’ve written in one of my earlier articles on smart cities, that technology should always be used as an enabling, facilitating asset to realize a desired customer journey or experience. As new exponential technologies arise yearly (just take a look at the Gartner hypecycle), it becomes increasingly important to decide which technologies to use, and […]

November 19, 2017

The Equifax hack: how chatbots finally have an added value to our lives.


Blog article, Brand & Product innovation

For long now, chatbots have been generating weird, non-relevant answers. Of course there are also good examples of how chatbots can improve your life: Aeromexico has implemented a chatbot (and very recently also integrated full Whatsapp support) that works well and have gained worldwide appraisal for its performance. However, in general, chatbots don’t seem to […]

September 14, 2017

Three factors that help you create an engaging experience


Blog article

If you want to create a long-lasting experience that people like using (and will continue to), motivation is a key factor. With motivation we mean: “the general desire or willingness of someone to do something” (there are various other definitions but for now, this one suffices). Before we make the connection to experience/service design, it’s […]

August 24, 2017