The Subtle art of not giving a f*ck


Blog article

I saw this cute girl sitting in a mall in Mexico City. She’s apparently learning about ‘the art of not giving a f*ck’, judging from her book cover. So she’s learning how to not give a fuck in subtle way, all while she is actually not giving a fuck what anyone else is thinking about […]

April 9, 2018

What do cool brands have in common?


Brand & Product innovation

Click to enlarge Have a look at the image above. This is the result of a fairly recent study carried out under 1,100 teens. Apart from the fact that Google scores incredibly high with 2 (!) of their brands, what are some other aspects that connects the highest ranked companies? If we take a closer look, […]

August 17, 2017