The importance of digging deeper in customer behavior


Blog article

We say A. We do B. Numeral scientists (e.g. Freud) believe 95% of our daily decisions are made by our subconscious mind and the remaining 5% by our conscious, extrinsic motivational system. That makes sense, because if we didn’t have an autopilot for our daily actions life would be hard and painful. For example: if […]

August 19, 2017

Difference between Agile and Design thinking


Blog article

For some people, it’s not exactly clear what the difference between Agile and Design thinking is. Without going into too much depth, roughly one could state: Design thinking is the what and the why: it offers a toolbox from which you can choose methods, techniques and exercises to execute your project Agile is the how: it […]

August 17, 2017