Frankvandeven.com has become Frankly Studio!

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Since July 1st 2018, Frankvandeven.com has merged with Frankly Studio’s blog. Studio Frankly Creating stuff people love to talk about. Studio Frankly works with the crazy ones, the cowboys, the crusaders. The people that want to radically innovate, at the edge of the organization. Those who aren’t afraid of change and welcome uncertainty as a […]

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The rise of psychological profiling: how Cambridge Analytica was actually right

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Cambridge Analytica has been under a lot of scrutiny over the past 4 months, ever since Channel 4 did an undercover investigation in its ties with Facebook, local governments and other institutions, which CA helped in dubious ways. This article is not about that, but instead about their research and segmentation technique, something they call: pshychographics. […]

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There is no such thing as Free Pizza.

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Luring people to your store with misleading texts. That’s how 99% of marketing is done, unfortunately. Promising high speed, unlimited internet access, an unbreakable telephone, a eco-friendly diesel car, a sustainable risk-free mortgage, ‘real’ sustainable coffee beans, an authentic Gucci bag, the best hospital care in the country, an all-covering insurance policy, zero sugar cola, […]

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The importance of being consistent and true to your message in gaining trust

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This National Geographic issue addressing global plastic pollution, comes to your home in a plastic bag. The irony, the humor, the paradox. Branding is all about being consistent and being authentic, and this is not a great example of it. In 2014, 1000 customers were asked which brands are the most authentic and/or honest. Granted, this […]

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Service Design Drinks Mexico – February 2018


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I had a blast at the first Service Design drinks Mexico (https://www.servicedrinks.mx/). Here, I talked about omni-channel and connected experiences and how they can be constructed. The ambience and organization was great, so if you’re around definitely check out the next edition, with Angelica Flechas from Háptica. The slides I presented can be found in […]

February 20, 2018

Google’s micro-moments and how to make use of them


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Micro-moments. A term first coined by Google, which expresses 4 ‘game changing moments that really matter’. They are: For Google and other organizations, these 4 moments are key in the shopping journey. Understanding them and anticipating them, will result in better mobile conversions (up to 29% more) and overall more brand engagement (being ‘more relevant’ for your […]

February 17, 2018

Identibot: combining AI and AR to create the future of shopping


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This post was written for Deloitte Digital Mexico, as part of an internal hackathon held in January, 2018 —————– In January, we organized a hackathon in Deloitte Digital to explore the vast possibilities of artificial intelligence and augmented reality to tackle a business challenge. The challenge In today’s world, there are many new products and […]

January 17, 2018

3 Reasons why Chatbots and Web Apps are the future


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In today’s digital ecosystem, you have a variety of options when launching a new digital solution. Depending on the audience, goal of your service and budget, you’ll have to make decisions around which ‘wrapper’ to use: will it be a native application? A webapp? A chatbot on a messaging platform like Facebook Messenger? Or maybe […]

December 26, 2017