There is no such thing as Free Pizza.

Blog article

Luring people to your store with misleading texts. That’s how 99% of marketing is done, unfortunately. Promising high speed, unlimited internet access, an unbreakable telephone, a eco-friendly diesel car, a sustainable risk-free mortgage, ‘real’ sustainable coffee beans, an authentic Gucci bag, the best hospital care in the country, an all-covering insurance policy, zero sugar cola, […]

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The importance of being consistent and true to your message in gaining trust

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This National Geographic issue addressing global plastic pollution, comes to your home in a plastic bag. The irony, the humor, the paradox. Branding is all about being consistent and being authentic, and this is not a great example of it. In 2014, 1000 customers were asked which brands are the most authentic and/or honest. Granted, this […]

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Ruining a foodies Instagram post: the fastest way to mayhem

Blog article

Ruining food selfies. I didn’t know it was a thing, but the internet once again surprised me with a little gem: the guy in this video crushes the food of his friends in front of them, leaving nothing to show for a ‘true foodies’, as these people seemingly aspire to be. Today, I spoke pitched […]

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Finding the purple cow: the wildcard to success

Blog article

Seth Godin is one of my all time heros. The way he explains marketing, the success of value propositions, how to engage with customers and other topics, really keep me on the edge of my seat (metaphorically and literally). He has written a book called: The Purple Cow, which basically speaks about the importance of […]

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Google’s micro-moments and how to make use of them


Blog article

Micro-moments. A term first coined by Google, which expresses 4 ‘game changing moments that really matter’. They are: For Google and other organizations, these 4 moments are key in the shopping journey. Understanding them and anticipating them, will result in better mobile conversions (up to 29% more) and overall more brand engagement (being ‘more relevant’ for your […]

February 17, 2018

Identibot: combining AI and AR to create the future of shopping


Blog article

This post was written for Deloitte Digital Mexico, as part of an internal hackathon held in January, 2018 —————– In January, we organized a hackathon in Deloitte Digital to explore the vast possibilities of artificial intelligence and augmented reality to tackle a business challenge. The challenge In today’s world, there are many new products and […]

January 17, 2018

3 Reasons why Chatbots and Web Apps are the future


Blog article

In today’s digital ecosystem, you have a variety of options when launching a new digital solution. Depending on the audience, goal of your service and budget, you’ll have to make decisions around which ‘wrapper’ to use: will it be a native application? A webapp? A chatbot on a messaging platform like Facebook Messenger? Or maybe […]

December 26, 2017

Be consistent in your experience, but stay true to your brand


Blog article

A US Verizon user got 53 hardcopy mails from Verizon, thanking him for choosing eco-friendly, paperless e-billing (!). Not only is this super, super ironic, it’s also very inconsistent from a customer journey-design perspective. Let’s talk a bit about consistency in designing experiences. McKinsey had a very good article back in 2014, about the notion […]

November 28, 2017