The Pinky and the Brain effect and 4 other failing organization types

Blog article

A while ago, I wrote a blog post about my philosophy that we should add one ‘lens’ to the existing innovation/design thinking model as we know it. Next to desirability, feasibility and viability, I opted to include ‘Identity‘ as additional lens to capture and position the brand as a vital part of the innovation strategy. […]

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Product vs digital design: the Extreme vs the Majority

Blog article

I was watching Objectified yesterday, one of the best product/industrial design documentaries I know of. Great insights in the relationship between people and objects and why industrial design takes up such a pivotal role in our recent (and ancient) history. Jonathan Ive is featured in it, just as Dieter Rams is, the world famous Braun […]

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Power of visual: Rabobanks architecture as scale-model

Blog article

One of the main pillars in design thinking and service design is the notion of ‘making things visual‘. This includes visualizing ideas and concepts to get a deeper, more valuable discussion by means of drawings, icons and diagrams. Additionally, it includes prototyping and creating low-fidelity representations for concepts, helping in testing and validating hypotheses. Rabobank’s real-life […]

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5 ways to effectively manage difficult Workshop dynamics

Blog article

For all of you that facilitate workshops on a regular basis: you know it’s not always easy to manage a group. There are a variety of problems that might occur due to the composition of the group, dominating individuals, difficult behavior and other causes such as mentally absent folks. I sometimes find it hard to […]

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Putting the Brand back in the Design Thinking process


Blog article

You are your brand. Just as ‘we are our brain’, companies ‘are their brand’. It defines why they exist, why they do what they do and what distinguishes them from competition. The often quoted Simon Sinek framework of the ‘why, how and what‘ is a perfect way to answer the question: ‘why are we doing […]

March 13, 2018

Service Design Drinks Mexico – February 2018


Blog article

I had a blast at the first Service Design drinks Mexico (https://www.servicedrinks.mx/). Here, I talked about omni-channel and connected experiences and how they can be constructed. The ambience and organization was great, so if you’re around definitely check out the next edition, with Angelica Flechas from Háptica. The slides I presented can be found in […]

February 20, 2018

Google’s micro-moments and how to make use of them


Blog article

Micro-moments. A term first coined by Google, which expresses 4 ‘game changing moments that really matter’. They are: For Google and other organizations, these 4 moments are key in the shopping journey. Understanding them and anticipating them, will result in better mobile conversions (up to 29% more) and overall more brand engagement (being ‘more relevant’ for your […]

February 17, 2018

Identibot: combining AI and AR to create the future of shopping


Blog article

This post was written for Deloitte Digital Mexico, as part of an internal hackathon held in January, 2018 —————– In January, we organized a hackathon in Deloitte Digital to explore the vast possibilities of artificial intelligence and augmented reality to tackle a business challenge. The challenge In today’s world, there are many new products and […]

January 17, 2018