Frankvandeven.com has become Frankly Studio!

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Since July 1st 2018, Frankvandeven.com has merged with Frankly Studio’s blog. Studio Frankly Creating stuff people love to talk about. Studio Frankly works with the crazy ones, the cowboys, the crusaders. The people that want to radically innovate, at the edge of the organization. Those who aren’t afraid of change and welcome uncertainty as a […]

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The rise of psychological profiling: how Cambridge Analytica was actually right

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Cambridge Analytica has been under a lot of scrutiny over the past 4 months, ever since Channel 4 did an undercover investigation in its ties with Facebook, local governments and other institutions, which CA helped in dubious ways. This article is not about that, but instead about their research and segmentation technique, something they call: pshychographics. […]

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There is no such thing as Free Pizza.

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Luring people to your store with misleading texts. That’s how 99% of marketing is done, unfortunately. Promising high speed, unlimited internet access, an unbreakable telephone, a eco-friendly diesel car, a sustainable risk-free mortgage, ‘real’ sustainable coffee beans, an authentic Gucci bag, the best hospital care in the country, an all-covering insurance policy, zero sugar cola, […]

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The importance of being consistent and true to your message in gaining trust

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This National Geographic issue addressing global plastic pollution, comes to your home in a plastic bag. The irony, the humor, the paradox. Branding is all about being consistent and being authentic, and this is not a great example of it. In 2014, 1000 customers were asked which brands are the most authentic and/or honest. Granted, this […]

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Power of visual: Rabobanks architecture as scale-model


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One of the main pillars in design thinking and service design is the notion of ‘making things visual‘. This includes visualizing ideas and concepts to get a deeper, more valuable discussion by means of drawings, icons and diagrams. Additionally, it includes prototyping and creating low-fidelity representations for concepts, helping in testing and validating hypotheses. Rabobank’s real-life […]

May 8, 2018

5 ways to effectively manage difficult Workshop dynamics


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For all of you that facilitate workshops on a regular basis: you know it’s not always easy to manage a group. There are a variety of problems that might occur due to the composition of the group, dominating individuals, difficult behavior and other causes such as mentally absent folks. I sometimes find it hard to […]

May 6, 2018

The Subtle art of not giving a f*ck


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I saw this cute girl sitting in a mall in Mexico City. She’s apparently learning about ‘the art of not giving a f*ck’, judging from her book cover. So she’s learning how to not give a fuck in subtle way, all while she is actually not giving a fuck what anyone else is thinking about […]

April 9, 2018

Nudging: making tax payers actually pay


Blog article

A while ago I was tipped of a podcast by the every brilliant guys of Freakonomics, titled: ‘Fighting poverty with actual evidence’. It’s a great podcast about how people can be psychologically incentivized to change behavior and make more sustainable financial decisions (which is a big problem – globally and more specifically in the US and […]

March 26, 2018

Putting the Brand back in the Design Thinking process


Blog article

You are your brand. Just as ‘we are our brain’, companies ‘are their brand’. It defines why they exist, why they do what they do and what distinguishes them from competition. The often quoted Simon Sinek framework of the ‘why, how and what‘ is a perfect way to answer the question: ‘why are we doing […]

March 13, 2018