The Equifax hack: how chatbots finally have an added value to our lives.


Blog article, Brand & Product innovation

For long now, chatbots have been generating weird, non-relevant answers. Of course there are also good examples of how chatbots can improve your life: Aeromexico has implemented a chatbot (and very recently also integrated full Whatsapp support) that works well and have gained worldwide appraisal for its performance. However, in general, chatbots don’t seem to […]

September 14, 2017

Productized Services & Servitized Products


Blog article, Brand & Product innovation

We live in interesting times. We’re on the crossroads of having experienced a product economy that is now transitioning to a service or experience economy. Technology and internet specifically, enable us to be constantly connected, whenever, wherever. This works as a great catalyst for generating better digital services, whether it’s found in online banking, booking […]

August 18, 2017

We are funny creatures


Brand & Product innovation, Product design

We put clocks in our mobile phones, so we didn’t need to look at watches. Now put we put mobile phones in our watches, so we don’t need to look at mobile phones. – reddit.com user We’re funny creatures. Loved this quote I found on Reddit. What does this tell us? That our needs are shifting? […]

August 18, 2017

What do cool brands have in common?


Brand & Product innovation

Click to enlarge Have a look at the image above. This is the result of a fairly recent study carried out under 1,100 teens. Apart from the fact that Google scores incredibly high with 2 (!) of their brands, what are some other aspects that connects the highest ranked companies? If we take a closer look, […]

August 17, 2017