Service Design Drinks Mexico – February 2018


Blog article

I had a blast at the first Service Design drinks Mexico (https://www.servicedrinks.mx/). Here, I talked about omni-channel and connected experiences and how they can be constructed. The ambience and organization was great, so if you’re around definitely check out the next edition, with Angelica Flechas from Háptica. The slides I presented can be found in […]

February 20, 2018

Google’s micro-moments and how to make use of them


Blog article

Micro-moments. A term first coined by Google, which expresses 4 ‘game changing moments that really matter’. They are: For Google and other organizations, these 4 moments are key in the shopping journey. Understanding them and anticipating them, will result in better mobile conversions (up to 29% more) and overall more brand engagement (being ‘more relevant’ for your […]

February 17, 2018