Productized Services & Servitized Products


Blog article, Brand & Product innovation

We live in interesting times. We’re on the crossroads of having experienced a product economy that is now transitioning to a service or experience economy. Technology and internet specifically, enable us to be constantly connected, whenever, wherever. This works as a great catalyst for generating better digital services, whether it’s found in online banking, booking […]

August 18, 2017

Desirable, Feasible and Viable: three important lenses


Blog article

The ‘balanced breakthrough model‘ (above), is an innovation model that I often show to clients and colleagues, because it provides a lot of clarity on how to ‘view’ a given project/design challenge. If you consider your project through these three lenses, you get an immediate sense of what’s important: Desirable: how can we create an […]

August 18, 2017

We are funny creatures


Brand & Product innovation, Product design

We put clocks in our mobile phones, so we didn’t need to look at watches. Now put we put mobile phones in our watches, so we don’t need to look at mobile phones. – reddit.com user We’re funny creatures. Loved this quote I found on Reddit. What does this tell us? That our needs are shifting? […]

August 18, 2017

Customer journey: make it stick


Blog article

Customer journey mapping is well-known tool to identify and visualize the experience a given customer/user has with your brand. As businesses want increase their presence and relevance in customer’s lives, they look for ways to extend the journey to stay top-of-mind and create the ‘stickiness factor’: how can we get engaged customers that keep returning […]

August 18, 2017

Difference between Agile and Design thinking


Blog article

For some people, it’s not exactly clear what the difference between Agile and Design thinking is. Without going into too much depth, roughly one could state: Design thinking is the what and the why: it offers a toolbox from which you can choose methods, techniques and exercises to execute your project Agile is the how: it […]

August 17, 2017

What do cool brands have in common?


Brand & Product innovation

Click to enlarge Have a look at the image above. This is the result of a fairly recent study carried out under 1,100 teens. Apart from the fact that Google scores incredibly high with 2 (!) of their brands, what are some other aspects that connects the highest ranked companies? If we take a closer look, […]

August 17, 2017

Connecting blockchain to the facebook chatbot API


Blog article

Blockchain seems to be the biggest thing since the invention of sliced bread. Expectations are high, and many believe Blockchain has the potential to disrupt entire industries, starting with the financial sector. Tier 1 banks and insurers are investing heavily in the development of Blockchain-based services, not only internally but also with external ‘help’ (i.e.: […]

August 17, 2017