Artists express emotions, designers answer to emotions


Blog article

Designers are not artists and vice versa. Some people still think of designers as ‘people who style’ objects and buildings. Although some designers might do such work (e.g. visual designers), they cannot be compared with artists. Here is why. Artists have an innate, fundamental need to express their emotions, beliefs or views on the world […]

August 29, 2017

Three factors that help you create an engaging experience


Blog article

If you want to create a long-lasting experience that people like using (and will continue to), motivation is a key factor. With motivation we mean: “the general desire or willingness of someone to do something” (there are various other definitions but for now, this one suffices). Before we make the connection to experience/service design, it’s […]

August 24, 2017

The importance of testing your silhouette in graphic design


Blog article

Consider the puzzle-photo above. Great picture right? How romantic can life be when you’re kissing your beloved one in an old French car underneath the Eiffel tower. It doesn’t get more fairy-tale-like (or corny) than that! It’s actually hanging in an AirBnB in Acapulco, where I spent the weekend this week. Despite all the romanticism, […]

August 20, 2017

The importance of digging deeper in customer behavior


Blog article

We say A. We do B. Numeral scientists (e.g. Freud) believe 95% of our daily decisions are made by our subconscious mind and the remaining 5% by our conscious, extrinsic motivational system. That makes sense, because if we didn’t have an autopilot for our daily actions life would be hard and painful. For example: if […]

August 19, 2017

The elderly: old but not forgotten


Blog article

Almost all organisations I work for and visit, view the millennials as one of the most challenging, interesting customer segments to address. Especially within the Financial service industry, the ‘holy grail’ seems to be attracting (and retaining) this group of people, born between 1984 and 2000. However, let’s not forget the ever growing, booming elderly […]

August 18, 2017