There is no such thing as Free Pizza.

Blog article

Luring people to your store with misleading texts. That’s how 99% of marketing is done, unfortunately. Promising high speed, unlimited internet access, an unbreakable telephone, a eco-friendly diesel car, a sustainable risk-free mortgage, ‘real’ sustainable coffee beans, an authentic Gucci bag, the best hospital care in the country, an all-covering insurance policy, zero sugar cola, […]

Continue Reading

The importance of being consistent and true to your message in gaining trust

Blog article

This National Geographic issue addressing global plastic pollution, comes to your home in a plastic bag. The irony, the humor, the paradox. Branding is all about being consistent and being authentic, and this is not a great example of it. In 2014, 1000 customers were asked which brands are the most authentic and/or honest. Granted, this […]

Continue Reading

Ruining a foodies Instagram post: the fastest way to mayhem

Blog article

Ruining food selfies. I didn’t know it was a thing, but the internet once again surprised me with a little gem: the guy in this video crushes the food of his friends in front of them, leaving nothing to show for a ‘true foodies’, as these people seemingly aspire to be. Today, I spoke pitched […]

Continue Reading

Finding the purple cow: the wildcard to success

Blog article

Seth Godin is one of my all time heros. The way he explains marketing, the success of value propositions, how to engage with customers and other topics, really keep me on the edge of my seat (metaphorically and literally). He has written a book called: The Purple Cow, which basically speaks about the importance of […]

Continue Reading

There is no such thing as Free Pizza.


Blog article

Luring people to your store with misleading texts. That’s how 99% of marketing is done, unfortunately. Promising high speed, unlimited internet access, an unbreakable telephone, a eco-friendly diesel car, a sustainable risk-free mortgage, ‘real’ sustainable coffee beans, an authentic Gucci bag, the best hospital care in the country, an all-covering insurance policy, zero sugar cola, […]

June 19, 2018

Finding the purple cow: the wildcard to success


Blog article

Seth Godin is one of my all time heros. The way he explains marketing, the success of value propositions, how to engage with customers and other topics, really keep me on the edge of my seat (metaphorically and literally). He has written a book called: The Purple Cow, which basically speaks about the importance of […]

June 3, 2018

Product vs digital design: the Extreme vs the Majority


Blog article

I was watching Objectified yesterday, one of the best product/industrial design documentaries I know of. Great insights in the relationship between people and objects and why industrial design takes up such a pivotal role in our recent (and ancient) history. Jonathan Ive is featured in it, just as Dieter Rams is, the world famous Braun […]

May 15, 2018

Power of visual: Rabobanks architecture as scale-model


Blog article

One of the main pillars in design thinking and service design is the notion of ‘making things visual‘. This includes visualizing ideas and concepts to get a deeper, more valuable discussion by means of drawings, icons and diagrams. Additionally, it includes prototyping and creating low-fidelity representations for concepts, helping in testing and validating hypotheses. Rabobank’s real-life […]

May 8, 2018

5 ways to effectively manage difficult Workshop dynamics


Blog article

For all of you that facilitate workshops on a regular basis: you know it’s not always easy to manage a group. There are a variety of problems that might occur due to the composition of the group, dominating individuals, difficult behavior and other causes such as mentally absent folks. I sometimes find it hard to […]

May 6, 2018