Frankvandeven.com has become Frankly Studio!

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Since July 1st 2018, Frankvandeven.com has merged with Frankly Studio’s blog. Studio Frankly Creating stuff people love to talk about. Studio Frankly works with the crazy ones, the cowboys, the crusaders. The people that want to radically innovate, at the edge of the organization. Those who aren’t afraid of change and welcome uncertainty as a […]

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The rise of psychological profiling: how Cambridge Analytica was actually right

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Cambridge Analytica has been under a lot of scrutiny over the past 4 months, ever since Channel 4 did an undercover investigation in its ties with Facebook, local governments and other institutions, which CA helped in dubious ways. This article is not about that, but instead about their research and segmentation technique, something they call: pshychographics. […]

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There is no such thing as Free Pizza.

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Luring people to your store with misleading texts. That’s how 99% of marketing is done, unfortunately. Promising high speed, unlimited internet access, an unbreakable telephone, a eco-friendly diesel car, a sustainable risk-free mortgage, ‘real’ sustainable coffee beans, an authentic Gucci bag, the best hospital care in the country, an all-covering insurance policy, zero sugar cola, […]

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The importance of being consistent and true to your message in gaining trust

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This National Geographic issue addressing global plastic pollution, comes to your home in a plastic bag. The irony, the humor, the paradox. Branding is all about being consistent and being authentic, and this is not a great example of it. In 2014, 1000 customers were asked which brands are the most authentic and/or honest. Granted, this […]

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Frankvandeven.com has become Frankly Studio!


Blog article

Since July 1st 2018, Frankvandeven.com has merged with Frankly Studio’s blog. Studio Frankly Creating stuff people love to talk about. Studio Frankly works with the crazy ones, the cowboys, the crusaders. The people that want to radically innovate, at the edge of the organization. Those who aren’t afraid of change and welcome uncertainty as a […]

July 8, 2018

There is no such thing as Free Pizza.


Blog article

Luring people to your store with misleading texts. That’s how 99% of marketing is done, unfortunately. Promising high speed, unlimited internet access, an unbreakable telephone, a eco-friendly diesel car, a sustainable risk-free mortgage, ‘real’ sustainable coffee beans, an authentic Gucci bag, the best hospital care in the country, an all-covering insurance policy, zero sugar cola, […]

June 19, 2018

Finding the purple cow: the wildcard to success


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Seth Godin is one of my all time heros. The way he explains marketing, the success of value propositions, how to engage with customers and other topics, really keep me on the edge of my seat (metaphorically and literally). He has written a book called: The Purple Cow, which basically speaks about the importance of […]

June 3, 2018

Product vs digital design: the Extreme vs the Majority


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I was watching Objectified yesterday, one of the best product/industrial design documentaries I know of. Great insights in the relationship between people and objects and why industrial design takes up such a pivotal role in our recent (and ancient) history. Jonathan Ive is featured in it, just as Dieter Rams is, the world famous Braun […]

May 15, 2018